Billy Carter, who died in 1988, lived in Plains most of his life, managing the family peanut business for a while and in 1972 buying the old service station, which became the town hot spot during the Carter campaign. It was renovated and re-opened as The Billy Carter Service Station Museum in 2008 through the joint efforts of the University of Georgia, the Plains Better Hometown Association and Billy Carter's family. Visitors can see up close various items, including colorful articles from Carter's closet, commendations from around the world, press coverage from the 1970s and 80s, and "Billy Beer" paraphernalia. The collection also contains an array of personal mementos marking his life as a husband, father of six children, grandfather, and recovered alcoholic. Located at 216 West Church Street in Plains, the Billy Carter Service Station Museum is open Monday through Sunday at select times.

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